The use of a news release is common in the field of public relations, the aim of which is to attract favorable media attention to public relations professional’s client and/or provide publicity for products or events marketed by those clients.

A news release provides reporters with the basics they need to develop a news story. News releases can announce a range of news items such as: scheduled events, personal promotions, awards, news products and services, sales, accomplishments, etc.

They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or change in corporation.